Let me guess, you spend a lot of time on your website. You regularly add new content, read and respond to comments, and every so often you spend a good 10 minutes just admiring all your hard work with pride, am I right?
I have some bad news for you.
You are not your typical website visitor and your unique behaviour is going to skew the accuracy of your data in Google Analytics.
Of course if you have a high traffic website your single visitor behaviour won’t have a lot of impact on the numbers. However, if you’re just starting out and your traffic is small the impact will be much larger. If you’re serious about optimising your website conversions to increase revenue, you need accurate Google Analytics data you can rely on, which means you need to take yourself out of the equation.
Now for the good news, there’s a super easy fix.
In Google Analytics you need to filter out your own IP address and the IP addresses of all the employees and subcontractors that visit your website. If you work in Internet cafes or any other locations, you should filter out the IP addresses of those places as well. The process is simple and I explain how to do it step-by-step in my video below.
Important: Your IP address can change all the time. Before you go spend time on your website, go into Google Analytics and exlcude your current IP address.